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Art Marketing for Savvy Artists
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Tired of "art marketers" who promise you a glorious new career if you follow
their program, buy their coaching or want to sell you their DIY programs?

Sure we want to sell more art, but most of these programs don't do much for you...
they tell you what you should do and that's about it.

WE DO IT FOR YOU!

Marketing specialists and fine artists on staff to market you so you
can get back to what you do best...make great art!

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TRANSCRIPT:

Hello, hello, and welcome back artists. I am KR and this is my marketing tutorial on selling more art, marketing more art, and getting buzz for your art. And the topic today is 'You Better add this to Your Website, or You're an Idiot'. 

 

I know that sounds kind of harsh; but it's true. I have been doing this for years and so have many, many, many other people and various businesses; and the reason is, it works. And what it is to add an email sign up form to your website. You're probably rolling your eyes right now, because of course you've got one on your website, right? I can't tell you how many art sites I go to and there is no sign up form. There is nothing. There is the artist, the gallery, the works, the About Me page, and works they've sold, exhibitions; but there is no sign up, there is no incentive, there is no reason to stay connected with that person or that artist. And if I like their art, man I sure wouldn't mind hearing about new works and things that they've done and more about them.

 

And this can all be accomplished through a simple sign up form. There is a million sign up form subscribers online, subscriber formats that you can use. I use AWeber and I've tried MailChimp and Constant Contact, and they're all good, and they each have their own thing that they offer. But the bottom line is, get one and put it on your site.

 

Now, what you don't want to do is you don't want to do a bunch of pop-ups. You don't want to do anything that blocks the page so someone can't read it, or that makes the site real hinky or stop running. So you really need to test these out and see what works best. Now I've found that if I do a pop-up after a few seconds on the site, so many seconds, then I do tend to get a few more sign ups. If I just do what's called an in-line sign up form, that means just the sign up form on the page, no pop-up, no lightbox, etc, then I don't get as many, but it's less obtrusive and people do prefer those. They can sign up if they see it and they want to.

 

I like to trigger activity in people, so without pissing them off, I like to use a lightbox or popup, but only after a certain amount of times. So if someone comes to my site, it doesn't immediately pop up. I can't tell you how much I hate that, when I go to someone's site and there is an immediate popup before I've even had a chance to look through the site or before I even know if I'm interested in anything. So after a couple of minutes ... not a couple minutes, but at least 30 seconds, if I've scrolled through the site, I'm interested, I'm obviously an interested viewer if I've stayed on the site that long, then you trigger your popup. So anywhere after 10 - 30 seconds is an ideal time, because that is when you're going to get an interested viewer and an interested subscriber. Anything that pops up immediately, someone is going to naturally click off, and is going to go away without even subscribing because they don't even know if they're interested in you yet. 

 

So my best tip right now for artists and so many of you guys who don't have this on your site is to put an email subscriber form on there. Make it something interesting; put it in a space where people really see it. Offer something free for subscribing, offer free shipping coupon or maybe a 10% off coupon. Or, I have a once a month 50% sale where I offer selected works at 50% off one day only. And so that's a nice incentive for people to want to stay tuned to my art offerings and my newsletters. As well, I also send out postcards. These are my art paintings that I get made up at Vista Print, I make them into postcards and I send a couple free to anyone in the US who subscribes. And this is a great way to also connect with a subscriber. So if someone subscribes to the free postcard set, then I contact them, I welcome them to my email newsletter, I ask for their mailing address. If they send it back to me then I know I've got someone interested and I go ahead and send that out. And then I know they are a valued member of my subscriber list and not just looking for freebies; or most of the time anyway.

 

So those are my best tips for what to do with your art website, and do it today or you're truly losing out on possible collectors and interested parties.

 

So that's all for today, until next time go to my site Sell More Art at http://www.101artists.com  or http://www.artmarketing101.com  and start getting some buzz for your art. See you next time!





EMERGING ARTIST PR & MARKETING




How To Boost Your Airbrush Art Business With Craft Fairs & The Internet


The internet also provides a way for airbrush art to be shown on a website or created as part of a freelance work assignment. There are a number of companies who are constantly in search of a customized logo and may consider airbrush art as a possible option. In addition, magazine and newspaper editors regularly publish original airbrush art and are actively seeking artists capable of submitting quality material.

Many comic strip artists are syndicated, but freelancers may find success in self-syndication through contacting the editors and selling their work directly. Individuals who create airbrush art should do so in a well-ventilated area. In addition, artists should wear protective eye wear to prevent the misting effect of airbrush art from getting into their eyes.

With a virtual airbrush art gallery, visitors will have the opportunity to view different sizes and varieties of artin all styles. Airbrush art is commonly found on t-shirts, license plates and other displays. But, it can also be found on canvas, just as acrylic or oil paintings.

Airbrush art is a popular form of artistic expression in the world and it is also one of the most profitable. An artist is not just someone who picks up a pen or a paintbrush, but can also be someone who is capable of creating images through the use of airbrush art.

Using a spraying device, art is created using an airbrush effect that sprays the paint onto a surface. Airbrush art can be controlled by the pressure the artist applies to the spray device or by how close he/she is to the surface when spraying.

Whether your are buying or selling airbrush art, the internet is a virtual haven for original artwork. Internet auctions are a haven for customers seeking art of all types, from the traditional to the one-of-a-kind. In exchange for listing an auction, sellers will have the opportunity to have their airbrush art seen by customers around the world.

Each year, airbrush art professionals showcase their latest works of art at craft shows. Depending on the location, craft fairs are usually held in celebration of an upcoming holiday and/or season.

If an airbrush artist wishes to enter their work, he/she must pay a registration fee in order to confirm their booth at the show. Most craft fairs are held at shopping malls, along parade routes, at state fairs or holiday celebrations. In addition, many beautiful pieces of airbrush art are featured online.

                                                                ARTIST PUBLICITY - SELL MORE OF YOUR WORK

Art Myths Debunked

 

 Assumption:

Art becomes more valuable once an artist dies.

 

Actuality:

Prices escalate only when demand is greater than supply.

Prices can increase if there was a shortage of the artist's work prior to his or her death and if the demand continues to be significantly higher than supply. Art News (November 2003) presented an article on the ten most wanted artworks.

 

These would sell individually for in excess of $5 Million IF the present owners would let me them go. As the collectors know they could not acquire a replacement painting/sculpture/drawing, they won't be selling these artworks. Assumption: An artist's proof is more valuable than a print from the regular edition.

Actuality:

Artist's proofs are routinely consistent with the regular edition in appearance and value. On rare occasions, a color proof be judged to be more valuable than the regular edition or an artist's proof. this happens when the reigning experts determine the color trial proof represents a more handsome product than the regular edition or artist's proof.

Assumption:

It's just a print. Actuality: Some artist's do or do pass by to paint. Their art "translates" more successfully using an original print medium such as lithography, etching, serigraphy, or woodcuts. Some original prints have brought more than $100,000 when done by prominent artists.

The only time an art professional might utter "It's just a print" is when they are referencing a reproductive print. This is usually a photographic rendition of an existing artwork, in other words, a photomechanical copy.

Why can't you value my art from photographs? - Liability - Because I am a professional art appraiser, I am held to a different standard than someone functioning strictly as a dealer. - PLUS I like to be right!

 Photographs do NOT reveal all condition issues and the public is not trained to properly describe them. How many of you can recognize light staining, mat burning, foxing, etc? These and other condition flaws significantly impact value.

 

                                    ARTIST PUBLICITY - SELL MORE OF YOUR WORK

 A reproduction attached to canvas virtually looks the like an original oil painting in a photograph. Unless I know which museum is currently hosting the actual painting, I can not be perfectly sure you are showing me a photographically generated reproduction or an actual painting when viewing a photograph. Now there are gicleť prints printed on canvas and enhanced with paint, a hands-on inspection is a must.†

 

 

ARTISTS and CREATIVES:

Seven Tips for Marketing Yourself (Tips From Various Other Industry Professionals)

Here's our refresher course in the art of selling yourself, with seven tips to help you cope with the economy's   realities.

(REAL ESTATE) Assess Your Soft Skills:  In 2004, two years of experience as an agent might have gotten you hired. No longer-- not when you are competing against hundreds of candidates with skills the same as yours. Candidates must now assess their soft skills.

"This is about doing a spot of soul-searching," Wilson says.

Ron Peterson, branch manager at a St. Louis office suggests agents ask themselves about core competencies, especially mentoring and team-building. "Intangibles are going to sell this individual," Peterson notes.

 Develop an Elevator Pitch

The elevator pitch is a brief self-marketing statement to be delivered at job fairs, conferences or other networking events. The pitch should echo the summary of a resume, asing stated by Wilson, emphasising on four key points designed to attract employers' attention. The pitch should sound informal and unrehearsed.

To practice, deliver it to your answering voice mail, Wilson advises.

Learn how to network.

 As any salesperson understands, who you know is necessary to finding leads. Networking is about being able to connect from person to person to person, Wilson says. "It's about building a web of relationships, until you meet someone who's considering what you do," he adds.

That means attending conferences, classes, broker open houses, realtor organization functions, and special networking events designed for real estate pros. Even civic organizations, for instance arts groups and other nonprofits, can be useful. Plan lunches or after-work meetings with former colleagues and others.

" Try to be in the market and make an effort to be known," says Wesley Jost, who has retooled his networking efforts after being laid off. "If you sit around and wait for something to happen, you're mosting likely to be disappointed." Seek a Support Structure If you want to learn, or relearn, networking and interviewing skills, look to organizations offering workshops or classes, like NOVA, a one-stop career-development organization.
Know Your Audience

Selling yourself effectively means learning everything you can about a company, from the time you write a cover letter to interview day. To get an inside track, you "need to have researched the prospect, have the capacity to speak intelligently about them, and offer a skill set to solve their problems," says Barry Mills, national recruiting director for MATRIX Resources, a national staffing company.

Be a Closer Mills suggests people use a traditional sales tactic for closing the sale. At the end of an interview, ask the interviewer, "Built on this interview, is there anything that would keep you from hiring me for this position?" As Mills notes, "It's really a sales-type question."

                            ARTIST PUBLICITY - SELL MORE OF YOUR WORK


What's more, send a follow-up note to the individuals you've met at the company, thanking them for their time. Practice Patience Don't be discouraged if landing that client takes weeks or months.

"Practice patience each and every single day," says Jost. "You won't be handed opportunities like you were a year ago." Put it in this way: If you stop looking, you're out of the game. As any salesperson knows, perseverance is vital to closing the sale. Good luck!


An Art Degree in Photography

When we often think of photographers we feel that of people who take photos of weddings or work in stores to take photographs of children and families. We seldom think of photography as an art form, yet it is truly amongst the most versatile of all the art forms and someone with an art degree in photography has a wide avenue of career opportunities open to him or her.

A photographer can possibly be an artist or simply someone who earns a living taking photographs of other individuals. Anyone who uses a camera in order to make a living can be considered a professional photographer. The paparazzi who chase around movie stars and the person who takes photographs of food for magazines are all photographers. In order to become a photographer, a person usually goes to art school to learn the fundamentals of photography.

There is a lot more to photography than simply pointing a camera and clicking. While some people truly have a natural ability to look at places and situations a certain way through a lens, others learn properties such as lighting techniques and dramatic effects by going to art school and studying the art of photography. In addition to learning how to take a proper photograph, an art school student studying photography will learn how to develop photographs in a dark room.

They will learn which types of chemicals to use and how to expose film the correct way to get the best effect. Once a person earns an art degree in photography from an accredited school, they can pursue many different careers. If they enjoy partnering with people and children, they can work taking photographs of babies and children either for a professional studio or on their own.

If they enjoy working with food, they can learn how to take food photographs. Food photography is an art form in itself. People who are experts in photographing food for magazines are often in demand and this career can be quite lucrative. If you have an eye for fashion, perhaps you would enjoy being a fashion photographer.

                  PHOTOGRAPHY PUBLICITY - SELL MORE OF YOUR PHOTOGRAPHS

A fashion photographer normally photographs models in different clothing, being careful to show the clothing to the most effective advantage. A person who becomes a fashion photographer should not only have an artistic flair for photography, but an eye for fashion as well.

Want to stalk celebrities and get paid thousands of dollars from tabloids for exclusive photos? Head to Hollywood and begin taking pictures of the stars. Paparazzi make a good living, although you have to be relentless and not intimidated by body guards and irate stars who claim to dislike being photographed, although they continue to show up at places where they know photographers will be.

This is a very competitive field, but can earn you quite a bit of money, particularly if you have a knack for being in the right place at the timing. If you are the artistic sort and hope for being the next Ansel Adams, you can pursue your dream of being a noted artist and selling your photographs for thousands of dollars. Photography is a true art form and many photographers are fortunate enough to be able to have their work exhibited in art galleries.

The nice thing about having an art degree in photography is that you can continue to work as a paid photographer while pursuing your artistic endeavors at the same time. If you are just one of those who enjoy utilizing people, using a camera and taking photographs, an art degree in photography may be just what you are looking for. You can have an exciting career where being creative will take you a very long way.  


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